Statistics are unravelling disruptions in the unorganised wellness/ personal care market that is on the cusp of transforming into an organised market, which APHL aims to target under COCO & FOFO models. APHL’s product partnership model can positively impact not only the bottom line but the top line as well, by focusing on Private Label (PL) business in the domestic and international market revolutionizing the cosmetics and skincare industry as a whole.