Blogs

Clinically proven efficacy and visible results are more important than ever for today's consumers, especially when it comes to treatment-focused skincare brands, for several reasons: 1. Increased Consumer Awareness: Today's consumers are more informed about skincare ingredients, formulations, and product claims

The skincare industry is constantly evolving, driven by advancements in science, changing consumer preferences, and emerging trends. One of the most intriguing debates within this dynamic landscape revolves around the future of skincare routines: will they become more simplified or

As we step into the exciting realm of 2024, the world of beauty continues to evolve, offering innovative trends that inspire creativity and self-expression. From revolutionary skincare advancements to bold makeup statements, let's delve into the beauty forecast for the

When launching a skincare or haircare brand, selecting the right manufacturer is a crucial decision. The manufacturer you choose plays a vital role in ensuring the quality, efficacy and success of your products. With numerous options available, it’s important to consider certain factors

In recent years, the beauty industry has shifted its focus from ingredients to developing treatment-based products that deliver visible and long-lasting results. This transformation represents a new era of skincare that places greater emphasis on efficacy. Let’s explore why this

TThe skincare industry is constantly evolving, driven by changing consumer preferences, technological advancements, and scientific discoveries. Notable trends that are shaping the skincare industry include the growing demand for 1. Clean and natural beauty products: Formulated with organic and plant-based ingredients,

Statistics are unravelling disruptions in the unorganised wellness/ personal care market that is on the cusp of transforming into an organised market, which APHL aims to target under COCO & FOFO models. APHL’s product partnership model can positively impact not only the bottom